Is Non-Alcoholic Retailer Boisson Shutting Down?

There’s something fishy in the booze-free waters at Boisson.

The U.S.’s leading non-alcoholic retail chain could allegedly be shuttering all its locations as soon as this Sunday. Rumors of the closure surfaced when Andrea Hernández of Snaxshot, shared a comment from a Boisson employee on social media platform X (formerly Twitter) stating: “in the nonalc space, it doesn’t help that boisson is shuttering its doors sunday (online & in stores).” Hernández followed up on the issue with further posts, suggesting that the shut down has been confirmed. Adding fuel to these rumors, Boisson sent a mass e-mail Friday notifying customers that all products are 30 percent-off through Sunday as part of a Spring Cleaning sale.

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