After 13 years of consecutive growth, tequila exports have finally fallen, according to a report from the Tequila Regulatory Council (CRT). Exports of the Mexican spirit measured in at 401.4 million liters in 2023, signifying an overall decrease of 4.2 percent by volume compared to 2022.
Tequila exports first started seeing substantial growth in 2009, when Mexico was shipping 136.4 million liters per year. Since then, tequila’s popularity took off in key markets like the U.S., accelerating the category’s growth. In 2022, the Mexican spirit seemed unstoppable, surpassing American whiskey in terms of value and becoming the second most valuable category of spirits in the U.S. after vodka.
