Coors Light Beer Train first barreled through the American landscape in 2005, bringing ice-cold refreshment to the nation’s 21-and-uppers through the brand’s iconic commercial. Now, after 12 years out of transit, the Beer Train is making its anticipated return for the 2024 Super Bowl.
To sweeten the comeback, the brand is giving fans the chance to book a virtual seat on the Coors Express. Through CGI, the selected passengers will be portrayed “riding” the train during a new commercial set to run during Super Bowl LVII. That means they’ll sign a contract and be compensated with $500 in talent fees and limited-edition Coors swag, according to a press release.
