America’s favorite tortilla chip is now available in booze form.
On Tuesday, Doritos announced its collaboration with flavor company Empirical: Empirical x Doritos Nacho Cheese Spirit. According to the brands, the snack-flavored spirit tastes and smells just like the beloved corn chip, delivering savory umami, corn tostada, and nacho cheese notes with a hint of acidity.
Stay up to date with the latest in marketing, sales, service tips and news for the beverage alcohol industry.
High West’s most anticipated release of the year is here. A Midwinter Night’s Dram Act 12 dropped on the Utah-based distillery’s site October 8. The
One historic New York wine retailer faces a steep fine for alleged sales of knockoff bourbon. Acker Merrall & Condit Co, a wine shop located
Fans of Dunkin’ Harpoon will soon have a new lineup of boozy Dunkin’ drinks to try. According to the list of label approvals on the
The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.
Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.
150k+ annual cases: Digital Transformation
Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.
For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.
Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.
Overproof app for sales reps →
Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.
Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.
Your go-to resource for best practices in building and scaling a beverage alcohol brand.
Let our customers tell you what they love most about Overproof.
