Food Network personality and restaurateur Guy Fieri is embracing his iconic catchphrase with a new line of boozy beverages, appropriately named Flavortown Spiked. Produced in partnership with Connecticut’s Two Roads Brewing Company, the brand is slated to launch its first flavor — a hard fruit punch — this November, Brewbound reports.
This isn’t Fieri’s first alcohol brand. The spirited chef co-founded Santo Tequila, along with singer-songwriter Sammy Hagar, and owns a winery in northern California named Hunt & Ryde, after his sons Hunter and Ryder. But while Fieri is no stranger to the booze industry, the Flavortown Spiked brand appears to have the closest connection to his energetic personality. Colorful cans of the product display a sketch of the star’s face surrounded by flames.
