Old Style beer, a brand originally founded in La Crosse, Wisc., will be brewed in its birthplace once again, after spending 24 years in Milwaukee under Pabst Brewing, the company reported to local media outlets on Monday.
Old Style was first brewed by the G. Heileman Brewing Co. in La Crosse in 1902. Heileman was the city’s premier brewer from 1858 to the 1990s, and was the predecessor of the modern City Brewing Company. During its heyday, Heileman introduced several beer labels to its portfolio, the first being The Old Times Lager in 1900. But due to a lawsuit in 1902, the company had to change the beer’s name to Old Style Lager, as it is still known today.
