Despite inflationary pressures and a slew of recent controversy, the beer industry is enjoying healthy, stable growth as it continues to rebound from the impacts of the pandemic. And as consumers turn to higher quality, better tasting brews over the most budget-friendly options, there’s a new top dog when it comes to the most valuable beer brands.
According to new data from Brand Finance, a leading brand valuation consultancy firm, Heineken has overtaken Corona Extra to become the world’s most valuable beer brand. Valued at $7.6 billion, the Dutch producer experienced 10 percent growth year-over-year for 2023, knocking Corona down a slot despite the brand’s own 6 percent growth. The Mexican lager still isn’t far behind, though, bringing in a value of $7.4 billion.
