The Illinois Liquor Control Commission (ILCC) announced the filing of an emergency rule to control retail placement of crossover products, according to a June 8 press release.
Under the new regulation, stores with large sales floors (over 2,500 square feet) cannot display crossover alcoholic products “immediately adjacent” to non-alcoholic offerings like soft drinks, fruit juice, bottled water, candy, or snack foods with cartoons or other youth-focused imagery. Smaller establishments must either separate co-branded beverages — such as SunnyD and its new hard equivalent — or post clear disclaimers on any displays placed near products typically marketed towards children.
