Behold the Nostalgic, Purple Silliness That Is McDonald’s Grimace Shake

It’s time to toast fast-food’s most iconic purple… whatever he is.

McDonald’s is celebrating the birthday of its classic mascot Grimace with a new menu item, according to a June 6 press release. Beginning June 12, customers can enjoy the Grimace Shake, a creamy lavender treat named for the nostalgic character. While the chain hasn’t announced the flavor of the new beverage, TODAY reports that it tastes like a classic vanilla shake with a hint of berries.

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