If you’ve watched your fair share of “Love Is Blind,” you’ll notice those signature gold wine goblets anywhere. Now, it looks like Netflix is expanding its reach in the glassware game in real life.
Netflix filed a trademark application for the product phrases “Love Is Blind” and “Love Is Wine” on May 3, according to recent reporting by TMZ. The trademark request covers a myriad of potential merch products to be aimed at fans of the show.
Stay up to date with the latest in marketing, sales, service tips and news for the beverage alcohol industry.
An earlier version of this article was updated in July 2023 to reflect the most recent data published by 24/7 Wall Street. Drinking is fun.
A recent Scotch whisky release from The Balvenie is anything but new. In fact, it’s over 60 years in the making. The Balvenie Sixty, sourced
Anheuser-Busch InBev confirmed its acquisition of BeatBox in a news release today. The acquisition, which is expected to close in the first quarter of 2026,
The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.
Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.
150k+ annual cases: Digital Transformation
Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.
For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.
Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.
Overproof app for sales reps →
Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.
Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.
Your go-to resource for best practices in building and scaling a beverage alcohol brand.
Let our customers tell you what they love most about Overproof.
