Campari Group, Wild Turkey’s parent company, is opening a second distillery in Lawrenceburg, Ky. adjacent to its current facility. The spirits corporation is investing $161 million in the expansion and creating 31 full-time jobs in the process, according to a March 30 press release from the State of Kentucky.
Construction on the new distillery will break ground this October and will be complete by August 2025.
Stay up to date with the latest in marketing, sales, service tips and news for the beverage alcohol industry.
As the affordability crisis encroaches into alcohol sales, shots, with their high ABV and relatively cheap cost, look appealing to some Americans. From February 2025
Glenmorangie is joining the wave of ultra-aged whiskey releases. On Thursday, the Highland distillery announced the launch of a 50-year-old single malt, marking the distillery’s
While Truly is best known for its malt-based seltzers, it’s now entering the spirits game. The brand announced its first vodka seltzer line on Tuesday.
The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.
Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.
150k+ annual cases: Digital Transformation
Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.
For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.
Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.
Overproof app for sales reps →
Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.
Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.
Your go-to resource for best practices in building and scaling a beverage alcohol brand.
Let our customers tell you what they love most about Overproof.
