Bud Light Seltzer is still having an identity crisis, as consumers still confuse the malt-based beverage with Bud Light’s core line of beers.
The brand just launched a year-long advertising campaign to directly address confusion between the brand’s seltzer and beer lines, according to a March 7 article from CNN. The “100% Hard Seltzer, 0% Beer” campaign will include televised commercials, including the debut 60-second “Truckin’ Bubbles” spot.
