From concerned parents to wholesalers and state lawmakers, soda-alcohol crossover products are causing quite a stir. Now, a proposed set of state bills could legally regulate the retail placement of RTDs such as Hard Mtn Dew and Simply Spiked Lemonade.
Two new bills introduced in the Virginia General Assembly aim to set guidelines for stores selling brands that include both alcoholic and non-alcoholic versions under similar branding, according to Pluribus News. Virginia is the first state to pursue legal regulation of the placement of crossover beverages; if passed, these bills could set a precedent for more states to follow suit.
