New Belgium Brewing debuted a rebrand of its classic Fat Tire ale this week, and naturally, beer enthusiasts have feelings about it.
The new 12-ounce can design features a vintage illustration of a mountain and red sun, enveloped by a blue ring that includes details about the beer. In addition to the packaging design change, the beer’s formula was slightly tweaked. It’s the first time in over 30 years that the brand has changed its classic recipe, according to a Jan. 17 press release.
Stay up to date with the latest in marketing, sales, service tips and news for the beverage alcohol industry.
A September release of one of Ardbeg’s most rare spirits might pique Islay whisky collectors’ interest. The release of Ardbeg Traigh Bhan No. 4 marks
Beam Suntory is diving deeper into the agave-based spirits market. On Wednesday, the premium spirits group announced a multi-year distribution partnership with Mezcal Amarás, according
If you’re planning to visit the City of Lights for the Games next summer, don’t expect the Champagne to be flowing. The general public will
The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.
Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.
150k+ annual cases: Digital Transformation
Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.
For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.
Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.
Overproof app for sales reps →
Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.
Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.
Your go-to resource for best practices in building and scaling a beverage alcohol brand.
Let our customers tell you what they love most about Overproof.
