New Belgium Brewing debuted a rebrand of its classic Fat Tire ale this week, and naturally, beer enthusiasts have feelings about it.
The new 12-ounce can design features a vintage illustration of a mountain and red sun, enveloped by a blue ring that includes details about the beer. In addition to the packaging design change, the beer’s formula was slightly tweaked. It’s the first time in over 30 years that the brand has changed its classic recipe, according to a Jan. 17 press release.
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