The RTD category exploded in 2022, as consumers increasingly traded up to sip on spirits-based canned drinks rather than the malt-based seltzers of yesteryear.
As a whole, RTD brands accounted for 40 million cases in sales volume in 2022. Vodka-based seltzer High Noon Sun Sips dominated in sales volume last year, according to a recent article by Shanken News Daily, capturing a significant percentage of the spirit industry’s total growth. The data, based on 2022 reports from Impact Databank, analyzed the sales volume of several major players in the spirits industry.
