Campari Group, known for its line of premium aperitifs, is diversifying its portfolio by adding a premium whiskey brand. Bourbon is projected to become the second major focus of the Italian company, according to an Oct. 31 press release.
On Monday, the company announced an agreement to purchase a 70 percent stake in Wilderness Trail Distillery, LLC for $420 million. The company will acquire the remaining 30 percent stake in 2031.
