Michelob Ultra the Most Popular Draft Beer During NFL Opening Weekend, According to BeerBoard

There’s no denying that a crisp beer pairs perfectly with football tailgating, and new data from BeerBoard shows the increased strength of that partnership.

Draft beer consumption was up by 21 percent this year during the National Football League (NFL)’s opening week, according to a Sept. 12 report. Nationwide, football fans gulped more draft brews from Thursday to Sunday of this year compared to 2021, marking an upward trend since the start of the pandemic.

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