Recent Data Suggests A Big Change May Be Happening In The Alcohol Premiumization Story

Emerging industry data suggests changing behavior in drinkers nationwide this summer amid rising inflation costs and an uptick in alcohol prices, as more consumers adjust their spending habits. The June Beer Purchasers’ Index, published by the National Beer Wholesalers Association, tracks a year-over-year decrease in nearly every beer category except for one — below premium beers:

Continued inflationary pressures, extreme heat, rising interest rates and recession fears, coupled with slower-than-expected sales in May, bring the industry to a pause after five months of positive ordering trends

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