Charlotte’s array of bars, lounges, and entertainment venues creates a diverse backdrop for its drinking scene. Based on Overproof’s menu analysis data, we have highlighted
From the bustling bars of Brooklyn to the sophisticated lounges of Manhattan, this blog distills key insights from the diverse and competitive environment of New
From the historic taverns in Old City to the trendy bars in Fishtown, Philly’s establishments serve up a mix of spirits that cater to every
From an early age Marc de Kuyper (43) prepared to lead the Koninklijke De Kuyper family business, one of the oldest distilleries in the world. But things turned out differently. After moving to the U.S. to establish De Kuyper’s presence in the country, he left the business and started his own company three years ago.
Overproof is proud to announce the launch of Overproof TEAM, a company division that plans and executes custom brand programs powered by the Overproof platform.
Overproof is proud to announce it has been selected to Endeavor Miami’s ScaleUp Program – a tech incubator supporting leading early-stage companies with strong impact potential.
Overproof, the first and only business intelligence company that creates commercial planning, execution and tracking tools for the beverage alcohol and hospitality industries, is pleased to announce its not-for-profit virtual happy hour initiative, CompanyToast, generated $700,000 for the hospitality industry in its first year.
Ruiz brings more than 40 years of supplier and distributor experience to Overproof, a Miami-based technology company that develops artificial intelligence solutions for the beverage alcohol industry.
CompanyToast quickly turned into an international undertaking. Since its launch in April, the program has created temporary jobs for nearly 300 bartenders nationwide, a $150,000 payout.
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
