Find the right accounts, secure more commitments.
Ready to take your brand to the next level? Overproof gives you easy-to-use features like intelligent account prospecting and field sales analytics, so you can easily track sales activity and grow your business fast.
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Supercharge your Account Prospecting & Sales Activity Tracking
Execute with precision, measure what works and make informed decisions to grow your brand.
Find the Best Sales Opportunities
Identify high-potential accounts with easy prospecting.
Finding target accounts can be time consuming and a challenge, but Overproof’s venue and menu databases make it easy. Instantly analyze millions of menus and identify venues that fit your strategy: whether they serve your cocktail, competitor brands, or align with your target venue profile. Now you can limit door-knocking to the places that offer the highest chance of success.
Build Localized Brand Strategies
Win big in every market with tailored strategies.
Create go-to-market strategies and brand programs that include products, markets and activities. Then, assign goals and accounts to your team, and effectively track their sales activity and progress.
Empower Your Field Team
Optimize how your sales team operates.
As a brand manager, you want to give your team every advantage possible. That’s why the Overproof app is a must-have for any sales team, even those with outsourced or part time resources. With real-time data, account and market insights, goal tracking, and streamlined activity management, your team will execute your brand strategy with confidence.
Track Sales Activity Across
the Board
Gain control of your sales and marketing data.
Consolidate sales activity reports, depletion files, and agency recaps in a single platform to facilitate decision-making. Overproof provides performance analytics and reporting, giving brand managers a clear view of sales team success, a better understanding of the types of marketing activities that are driving growth, and insights into areas for improvement.
Is Overproof Right For Your Business?
The Brands That Get The Most Value Out Of Overproof Have This In Common:
Here’s what we hear from brands that use Overproof.
Frequently Asked Questions
Overproof is an all-in-one sales execution and insights platform built for alcohol brands. It combines CRM planning tools for reps, sales reporting for managers, and menu and depletion insights to help teams sell more strategically.
We can automatically import your depletions through an FTP integration with a third-party platform like VIP, or you can submit your depletions using our template at [email protected]. We also provide a managed data service, where you can authorize our team to access your distributor portal, extract the necessary files, and upload them to your account on a regular basis.
Yes. Overproof connects depletion data to specific accounts so you can see exactly where product is moving and where it’s not. Track by account, chain, distributor or region to understand sales performance at a granular level.
With Overproof, every action logged by your field team is automatically rolled up into weekly and monthly reports. You’ll know what your team did, what worked, and where to focus without the manual admin work.
Yes. Overproof shows you a week-by-week breakdown of rep activity, including visits, tastings, goals hit, and notes all in a single dashboard. No chasing updates, no messy spreadsheets.
Overproof helps you build smart target lists using menu data and filters like cocktail type, competitor presence, and venue profile. Identify gaps, prioritize accounts, and guide reps to the right opportunities in every market.
