Top marketing moves in drinks: November

Nielsen launches restaurant tracker in the US

Data analyst firm Neilsen CGA has launched a tool that will allow restaurants in the US to track their weekly performance against that of their competitors.

Free tool RestauranTrak is an industry first designed to help level the analytic playing field in the US restaurant scene. The tool wil be launched in 44 US?markets, including major cities like New York, Chicago and Los Angeles.

“Nielsen CGA’s RestauranTrak aims to empower players in the industry through granular insights to capture and compare common business factors such as average traffic or check value against their local market, bringing visibility into under- and over-performing metrics on a weekly basis,” Nielsen said.

A collaboration between Nielsen CGA, Emerging and Omnivore, the tool will provide a comprehensive analysis of food and alcohol consumption in the US on-trade. “The on-trade has never been more competitive, and the margin of success is narrower than ever.

We are dedicated to better supporting the food and beverage service channel to thrive, and we believe RestauranTrak is a much-needed tool for America’s restaurant industry,” said Scott Elliott, senior vice-president of Nielsen CGA. “As the US bar and restaurant landscape continues to face headwinds data-fuelled insights will be a crucial tool for success.” Nielsen has operations in over 100 countries, covering over 90% of the world’s population.