January is a notoriously slow month for alcohol sales and 2021 is going to be especially tough for retailers in light of COVID-19. Spirits marketing will be more important than ever this year.
Virtual liquor tastings may become a staple offering for distilleries post-pandemic due to their low overhead cost and success in building brand awareness.
To get people to buy your product, you need to have a strong spirits marketing strategy. With a little effort and creativity, you can have a winning brand.
As it became clear that the coronavirus was on track to become a global pandemic, WHO and other health officials recommended that people use hand sanitizer to protect themselves and stop the
Spiritrade boss Jimmy Metta tells db about the firm smashing its first-year growth expectations by 300%, and shaking things up in the industry with the launch of the secure global
Dear Client: By now, over 20 states have all announced the closure of bars and restaurants in wake of COVID-19, while still allowing carryout and delivery. That list includes: California
Despite ProWein’s cancellation due to the ongoing threat posed by coronavirus (Covid-19), business in the trade goes on, even though the show on this occasion has not. Here’s db’s rundown
The UK’s Chancellor of the Exchequer has frozen alcohol duties for spirit, wine and beer, and abolished business rates for the year for hundreds of thousands of small retailers and
There were optimistic signs on the high street as the closure of UK pubs, restaurants and bars slowed to their lowest year-on-year rate in two years, a new report has
With International Women’s Day right around the corner, brands are racing to launch initiatives that empower women in the workplace. In recent years, the day, which has been celebrated for