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  • SOLUTIONS
    • ROUTE-TO-MARKETOverproof is the only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry.
    • ON-PREMISE INSIGHTSF&B Insights delivers unprecendented insight into your brand’s on-premise performance to your inbox, monthly.
    • IN THE FIELDThe Overproof App puts your team’s goals, and the tools they need to achieve them, at their fingertips.
    • OFF-PREMISE ACTIVATIONTastings is an off-premise program execution tool to drive brand awareness and conversions and capture valuable consumer data.
    • DATA PROJECTSGet the full picture of your on-premise performance in any market or on any menu with Overproof’s Menu Analysis.
    • SAMPLE TRACKER: AGENCIESOff-premise program live tracking tool and results dashboard for tasting agencies.
  • PRODUCTS
    • OVERPROOF PORTAL
    • OVERPROOF APP
    • F&B INSIGHTS
    • TASTINGS
    • MENU ANALYSIS
  • RESOURCES
    • REPORTS
    • BLOG
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    • FAQ
    • CASE STUDIES
  • ABOUT US
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Beer News and Resources

Beer Distribs Across the Country Share Best Practices
March 20, 2020in Beer 0 Comments 0 Likes

Distribs Across the Country Share Best Practices

We’ve talked to a ton of distributors over the past week to get a feel for how they’re adapting in the wake of the COVID-19 outbreak. One common theme, no

Overproof by Overproof
Beer On-Premise Closed for Business
March 20, 2020in Beer 0 Comments 0 Likes

On-Premise Closed for Business

Dear Client: The on-premise is now shut down in more than half the states in the U.S. In our latest tally, we identified 28 states that have ordered bars and

by Overproof
Beer Drinks Revolution: Spiritrade shakes up the drinks industry
March 18, 2020in Beer 0 Comments 0 Likes

Drinks Revolution: Spiritrade shakes up the drinks industry

Spiritrade boss Jimmy Metta tells db about the firm smashing its first-year growth expectations by 300%, and shaking things up in the industry with the launch of the secure global

by Overproof
Beer Many More Mandatory On-Premise Closings; The Rise of the Neo-Speakeasy?
March 18, 2020in Beer 0 Comments 0 Likes

Many More Mandatory On-Premise Closings; The Rise of the Neo-Speakeasy?

Dear Client: By now, over 20 states have all announced the closure of bars and restaurants in wake of COVID-19, while still allowing carryout and delivery. That list includes: California

by Overproof
Beer Boris Johnson tells UK to avoid bars and restaurants and ‘has powers’ to enforce closure
March 16, 2020in Beer 0 Comments 0 Likes

Boris Johnson tells UK to avoid bars and restaurants and ‘has powers’ to enforce closure

People in the UK have been told to avoid social contact, work from home and stay away from pubs and bars in an effort to slow down the rise of

by Overproof
Beer International Women’s Day: How the drinks industry is supporting women in 2020
March 6, 2020in Beer 0 Comments 0 Likes

International Women’s Day: How the drinks industry is supporting women in 2020

With International Women’s Day right around the corner, brands are racing to launch initiatives that empower women in the workplace. In recent years, the day, which has been celebrated for

by Overproof
Industry The Three Tiers of the Alcohol Industry
March 5, 2020in Industry 1 Comments 0 Likes

The Three Tiers of the Alcohol Industry

Understanding how the three tiers work together to get alcohol to consumers can help alcohol-related businesses navigate the system and thrive.

by Overproof
Beer London Wine Fair ‘going ahead as planned’ as coronavirus disrupts global trade show calendar
March 2, 2020in Beer 0 Comments 0 Likes

London Wine Fair ‘going ahead as planned’ as coronavirus disrupts global trade show calendar

The London Wine Fair will still go ahead “as planned” in May as trade shows around the world have been pushed back to mitigate the spread of Covid-19 (coronavirus). The

by Overproof
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ABOUT US
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