Top marketing moves in drinks: November

Ryan Reynolds mocks Henry Cavill in Aviation Gin ad

Deadpool’s alter ego, Hollywood heartthrob Ryan Reynolds, has sent-up Justice League and Man of Steel star Henry Cavill in his latest advert for Aviation Gin.

Reynolds uploaded a video to YouTube recently with the title: “I am so sorry about this.” In the video, Reynolds is sporting a moustache.

“Does drinking Aviation Gin make you feel like a superhero?”, the Deadpool star asks, before taking a sip of gin.

“I wouldn’t know.”

When he puts the glass down, his moustache is badly edited away, a dig at the now infamous CGI removal of Cavill’s moustache in the post-production editing of Justice League, a 2017 film based on the DC Comics superhero team. Reynolds is well known for his gin ads that send up celebrities.

In February, the star teamed up with Hugh Jackman so the pair could respectively promote each other’s brands. After years of jokingly feuding back and forth on social media, the actors “called a truce” and agreed to make adverts for each other’s respective drinks brands.

Even Ryan Reynolds is not safe from Ryan Reynolds. Last year, he also posted a video where he appeared to be interviewing, and insulting, his “brother” – played by Reynolds himself.