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Champagne Bollinger extends England Rugby deal

Champagne Bollinger and England Rugby have extended their partnership for a further five years, it has been announced.

The new deal marks Bollinger’s 20th year of sponsorship of the organisation, and will coincide with England Rugby’s 150th anniversary next year. The partnership includes match-day advertising and branding rights, and bottles presented to both England men’s and women’s player of the match in the Quilter International and Quilter Cup games.

The house will also be the official Champagne at England Rugby’s home ground, Twickenham stadium, with the Bollinger tent on site pouring the Special Cuvée and Rosé on match days. Simon Massie-Taylor, RFU chief commercial officer, said: “We look forward to raising a glass in 2021 to celebrate our 20-year relationship and to collaborating with Bollinger during our 150th anniversary year.”

Victoria Carfantan, director of Champagne Bollinger UK, said: “We have always been immensely proud of the partnership between Champagne Bollinger and England Rugby, and our deep-rooted shared values. It gives us great pleasure to announce that this partnership has been renewed for the next five years, seeing us through to a quarter of a century celebration. “We hope fans will continue to cheer on the England Rugby team from the Bollinger tent for many more years to come.”