We’ve talked to a ton of distributors over the past week to get a feel for how they’re adapting in the wake of the COVID-19 outbreak. One common theme, no
On-Premise Closed for Business
Dear Client: The on-premise is now shut down in more than half the states in the U.S. In our latest tally, we identified 28 states that have ordered bars and
Michigan Summons A-B to Testify at Hearing
Dear Client: Yesterday we brought you news that Anheuser-Busch was allegedly running afoul of newly passed laws in Michigan under the Distributor Independence Act. That Act, passed last fall, basically
Constellation Not Throwing Spaghetti Against the Wall
Dear Client: There’s a reason Constellation has the most efficient velocity growth per SKU: No spaghetti against the wall. After attending Anheuser-Busch’s and Molson Coors’ distributor meetings earlier this year,
A-B Depletions “Flattish” in Q4
Dear Client: Anheuser-Busch InBev delivered fourth quarter and full year results this morning for 2019, and we have all the highlights for you. In the U.S., A-B depletions were “flattish”
What’s Up Stella’s Sleeve in 2020?
Dear Client: Could Anheuser-Busch’s largest import, Stella Artois, soon see a return to its days of double-digit growth? A-B’s VP of Premium/Super Premium Brands, Peter Van Overstraeten, believes it’s possible.
Bud Light Seltzer Seizes 11 Share of Seltzer in Three Weeks’ Time
Dear Client: Anheuser-Busch’s chief marketer Marcel Marcondes hit up the BBD Bat Phone yesterday to give us a behind the scenes look at all the Super Bowl results they have
Top drinks marketing campaigns and news in January
Diageo launches Seedlip’s first ad campaign Drinks giant Diageo has led the fight to keep sales buoyant during January by launching its first advertising campaigns in the UK and US
