Top drinks marketing campaigns and news in January

Cava DO reaches ‘historic’ agreement over prestige wines

The Cava DO unanimously approved a “momentous and unprecedented” plan to strengthen the position of the Spanish sparkling wine in its export markets at the start of January.

The final stage of agreement will be detailed once the specifications have been approved, which will include better differentiation between the Cava styles and a territorial classification system.

The agreement seeks to establish a newfound appreciation of the Cava region’s grape-growing territories, reinforcing the quality of Cava with stringent new regulations.

It also seeks to offer the consumer clearer criteria to inform their decision-making. A geographic zoning system has been created to help the consumer navigate the Cava category more easily.