Top drinks marketing campaigns and news in January

Provence wine trade body doubles export marketing budget

The Conseil Interprofessionnel des Vins de Provence (CIVP) is doubling its overseas marketing budget for 2020 and launching a new trade show to drum up more sales of the region’s pale pink rosé wines

Air Provence, an immersive trade event promoting the regional identity of Provence’s largest appellation, Côtes de Provence, will take place on 6 and 7 April in Provence itself. Organisers expect to attract some 200 producers across the region, giving pink plonk enthusiasts a chance to meet the growers attend masterclasses and head on vineyard tours.

In addition, Vins de Provence is launching a dedicated training programme to educate members of the trade on the “diversity of Vins de Provence’s Rosé wines”.

Hosted by Nina Cerullo, the sessions will focus on an in-depth tasting of wines from Vins de Provence’s three main appellations: Côtes de Provence, Coteaux d’Aix-en-Provence and Coteaux Varois en Provence.

Vins de Provence will return as a headline sponsor at London Wine Week from 18 to 24 May at Flat Iron Square near Borough Market, and a Vins de Provence bar will also be popping up at Foodies Festival Brighton from 8-10 May on Brighton Hove Lawns.