Top 10 drinks trends in the US on-trade for 2020
Millennial-friendly wines
Oenophobia, defined as the fear of wines, is a fight wine marketers are ready to wage a creative war against in the coming year. Expect to see a new wave of wine-based products, innovative packaging and marketing rush to attract younger consumers who are of legal drinking age.
As millennials continue to move into the hard seltzer category, wine’s relevance and appeal are at risk more than ever.