Top 10 drinks trends in the US on-trade for 2020

Turbulent times for Tequila

Sales of Tequila aren’t suffering, but the spirit’s very existence is. Shortages of Blue Agave grown in the Tequila region are forcing manufacturers to find new sources. Some companies are predicting that Tequila production within the next 10 years will be extremely challenging.

With the limit on how much Tequila can be produced in a certain area, there will be an increased look at other agave-based drinks.

Outside of mezcal, which is already growing quickly due to its smoky flavour, coupled with the influence of famous stars, raicilla, Bacanora, sotol and pulque will all find their way into the spotlight, as they are able to be produced across Mexico.