Top 10 drinks trends in the US on-trade for 2020
The rise of ‘hard’ teas, coffees and kombuchas
The meteoric rise of hard seltzer made this category one to watch over the past year. Inspired by the universe appeal of ‘hard beverages,’ we anticipate an influx of hard teas, kombuchas, coffees and agua frescas coming to market.
With this increase in hard drinks offerings, consumers may taste test the market, possibly resulting in softer sales for the hard seltzer category.