The show goes on: New products that would’ve launched at ProWein

Trivento, Vina Concha y Toro

Leading Argentine wine brand Trivento has launched an innovative white Malbec, a white wine obtained by a light pressing of Argentina’s emblematic red variety, that gives a clear liquid with aromas of cherry and raspberry, green apple notes and marked acidity on the palate.

The new style of the already well-known Malbec variety is likely to have a strong impact on social media, a company spokesman said, having been born out of a collaborative hackathon-style project to benefit the company’s social education programme for disadvantaged kids in Mendoza. Around 420 winery collaborators were involved to generate ideas and pool their expertise under the leadership of the winemaking team and project leader, winemaker Maximiliano Ortiz. The challenge was to make an attractive and fruity blanc du noir, a white wine made out of a red variety – and the popularity of Malbec made it an obvious choice.

“In the near future it will be an important wine in Trivento’s portfolio,” a spokesman told db.