Spirits – Page 7 – Keep It Overproof!

Spencer Matthews disrupts gin industry with low ABV ‘spirit’ brand

Former Made in Chelsea star Spencer Matthews has become the face of a ‘CleanGin’ brand which has already ruffled feathers in the UK’s spirits industry. Spencer Matthews attending his launch of The Clean Liquor Company at The Trading House in London. The company is launching a ‘CleanGin’, a replacement to gin, with only 4 calories per 50ml. Matthews, currently co-starring with his wife in E4’s new series Spencer, Vogue and Baby too, began his TV career on Made in Chelsea, having previously worked as a foreign exchange broker at ICAP in the Square Mile. Now, he is the...

A-B Heavies Up on Marketing Investment, Big Bets for Beyond Beer

Posted in Beer, Industry.

Dear Client: A-B sales chief Brendan Whitworth had a slew of headlines for BBD today. They’re investing millions to heavy-up on marketing for 2020, especially for above premium brands like Mich Ultra, and tripling their investment in Beyond Beer (seltzer, wine and spirits brands, etc.) — devoting “well over $100 million” on Beyond Beer big … Continue reading “A-B Heavies Up on Marketing Investment, Big Bets for Beyond Beer” You are unauthorized to view this page. Read the full article

Beer Masters 2019: results in full

Posted in Beer, Spirits, Wine.

The year’s Beer Masters showed the development of styles in the sector, as well as the the growth of the low- and no-alcohol category. WHEN WE launched the Beer Masters in 2014, the craft beer industry was starting to mature. Now we’re seeing much more variety in the sector, from barrel-aged imperial stouts and low-ABV pale ales, to hop-forward IPAs and lagers made from leftover bread. We may not yet have seen see smoothie-thick New England IPAs and double-fermented cranberry Goses in supermarkets, but the list of beers entered into our Masters this year shows just how the UK’s everyday beer-drinking...

What you need to know about Prowein 2020

Posted in Beer, Spirits, Wine.

With 2019 coming to a close, the organisers of the drinks industry’s biggest trade show, Prowein, are already looking forward to next year. More than 6,800 exhibitors from 61 Nations showcase their products at ProWein each year. Around 6,900 exhibitors are expected to attend Prowein next year, which will be held in Düsseldorf on 15-17 March 2020. “With almost every kind of relevant product represented, Prowein is the world’s largest order platform for this field. Just as importantly, it offers an indispensable range of networking opportunities for the entire spectrum of players...

Pernod Ricard chief executives to step down

Posted in Beer, Spirits, Wine.

The chief executives of Pernod Ricard Winemakers and Pernod Ricard’s North American business will step down from their roles next month. Alexandre Ricard, Pernod Ricard’s chairman and CEO, thanked Rain and Duffy for their decades of service with the spirits group. Paul Duffy, chairman & chief executive officer of Pernod Ricard in North America, will resign from his post next month. Duffy, who joined Pernod Ricard in 1994 as assistant finance director of the treasury/planning Team at Irish Distillers Limited, is leaving his role to “return to Ireland”, according...

Diageo launches final Game of Thrones single malt whisky

Posted in Beer, Spirits, Wine.

Diageo has released the last whisky in its series of spirits inspired by HBO series Game of Thrones. Hoping to cash in on its lucrative partnership with HBO once more, Diageo is rolling out a limited number of Mortlach Single Malt Scotch Whisky Aged 15 Years, called Six Kingdoms, in select retailers and Amazon in time for Christmas. The whisky, which was produced as part of Diageo’s ongoing partnership with HBO, pays tribute to the fate of the fictional nation of Westeros, whose long-held Seven Kingdoms ultimately became six at the end of the show’s climactic battle for the Iron Throne....

Trump tariffs could push EU wine prices up 15%

Posted in Beer, Spirits, Wine.

The new tariffs introduced on EU goods by the US could push up prices for French and Spanish wine by 15%, according to the latest Rabobank report. It follows the introduction last month of a 25% ad valorem tariff on still wine under 14.1% ABV that had been made in France, Germany, Spain and the UK, transported in containers of 2 litres or less, as part of the continuing dispute over unfair funding for EU civil aviation company Airbus at the expense of its US rival, Boeing. Sparkling wine, higher alcohol, fortified wines, and wines sent in bulk, as well as wines from Italy were not included...

Ben E. Keith Starts Spirits Division, Acquires Boutique Liquor House

Posted in Beer, Industry.

Dear Client: Ben E. Keith, the third-largest independent beer wholesaler in the nation, is making a concerted bet on spirits to add to their statewide craft beer and spirits division. The Dallas-based A-B house announced yesterday the purchase of locally based Artisanal Beverage Distributor’s assets, “adding 20 suppliers to its growing line-up of spirits and … Continue reading “Ben E. Keith Starts Spirits Division, Acquires Boutique Liquor House” You are unauthorized to view this page. Read the full article

Council of Whiskey Masters teams up with Glencairn Crystal

Posted in Beer, Spirits, Wine.

The Council of Whiskey Masters has formed a strategic partnership with Glencairn Crystal, days after launching two new accredited courses for whiskey fans. The council recently launched a dedicated certification program for established and aspiring whiskey professionals, leading to the Level 1 title of “Certified Scotch Professional” or “Certified Bourbon Professional”. The council will also offer courses four times a year at exam centres in the US, Europe and Canada. It said it will endorse the use of Glencairn’s glassware “for the optimal enjoyment and tasting of all fine whiskeys.” Glencairn...

Vladimir Putin tested Conor McGregor’s whiskey for poison before drinking it

Posted in Beer, Spirits, Wine.

Russian president Vladimir Putin met UFC fighter-turned whiskey owner Conor McGregor at last year’s World Cup, but they didn’t share a dram for security reasons. Conor McGregor has revealed that Putin tested his Proper No. Twelve Whiskey for poison before he would drink it. Speaking at a press conference in Russia last week, the fighter, who launched his own whiskey label at the start of 2019, said he met Putin during the World Cup in Russia last year, where he offered a bottle to him as a gift. “Many people don’t know, the very first bottle of Proper Twelve Irish whiskey,...

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