Spirits – Page 3 – Keep It Overproof!

Hennessy Cognac secures first partnership with NBA

Hennessy has secured a multiyear sponsorship which makes the Cognac brand the National Basketball Association’s (NBA) official spirit partner . The deal means that Hennessy will become the official spirit of the NBA, Women’s National Basketball Association (WNBA) and USA Basketball. It is the first time Hennessy, which is owned by LVMH, has partnered with a professional sports league in North America. The brand will take over from Jack Daniels, the NBA’s previous spirit partner, this month. Dan Rossomondo, NBA senior vice president of media and business development, said...

Made in Chelsea star’s ‘clean’ gin alternative goes on shelf in Sainsbury’s

Former City broker and Made in Chelsea star Spencer Matthews’s low abv ‘CleanGin’ brand has gone on shelf nationwide in Sainsbury’s. Spencer Matthews attending his launch of The Clean Liquor Company, at The Trading House in London. The company is launching the world’s first 1.2% abv ‘CleanGin’, an ultra-low alcohol replacement to gin, with only 4 calories per 50ml. Matthews launched the distilled 1.2% abv ‘spirits’ in November last year, after collaborating with Justin Hicklin, a director of the Gin Guild to plug a gap in the drinks...

Booze retail sales down 20% in Dry January compared to a ‘normal’ month

Posted in Beer, Spirits, Wine.

Sales of booze during January dipped 20% in the UK grocery market this year compared to the ‘normal’ months of February to September, data from Kantar has revealed – but despite the noise around Dry January, alcohol sales are still “considerable”, it said. Young man with a shopping cart is in a supermarket picking up wine. Speaking to the drinks business today, Kantar’s, head of retail and consumer insight Fraser McKevitt said that while this was a sizeable dip, 15 million households had still bought booze during January. “The January [alcohol] sales...

Top drinks marketing campaigns and news in January

Diageo launches Seedlip’s first ad campaign Drinks giant Diageo has led the fight to keep sales buoyant during January by launching its first advertising campaigns in the UK and US for non-alcoholic ‘spirit’ brand Seedlip. It is the first time that Diageo has set up an ad campaign for Seedlip, after upping its investment in the popular non-alcoholic brand to a ‘significant’ majority stake in August 2019. Developed by Seedlip’s EU marketing director, Ben Thomson, alongside creative agency And Rising, it features the strapline: ‘Drink to the Future’,...

How to Manage Growth for Your Distillery

You put a substantial amount of resources and effort into setting up your distillery. Opening a new distillery can cost upwards of $30,000, with time and money spent securing a location, purchasing equipment, following the legal requirements of establishing a business, locating suppliers, creating recipes and distilling liquors. Yet, while the work of churning out your first batch under your professional label may have seemed like a lot, a larger task lies ahead in growing your sales to be successful and profitable. Some smaller distilleries will sell their bottles directly, but scaling...

Bacardi launches Bombay Sapphire lower ABV pink gin liqueurs

Bacardi will expand the range of its gin brand Bombay Sapphire with the launch of four liqueurs that add a “floral or fruit boost” to a standard G&T. Renaud de Bosredon, Bombay Sapphire’s brand ambassador, said the pack is designed to “complement our world-famous gin, without overpowering the much-loved profile of the gin itself. They come in four flavours – rose, hibiscus, strawberry and raspberry – and are designed to add a pink hue to a mixed drink, and carry an ABV of 20%. They will be available online from Ocado from 5 February, in-store at Sainsbury’s...

Wine & Spirits Show returns for 2020

the drinks business and The Spirits Business will once again join forces to bring you the ultimate tasting experience in London this spring. After a two sell-out shows 2019 and 2018, attended by over 1500 people, we are thrilled to announce that The Wine & Spirits Show will be back at One Whitehall Place on Friday 3rd and Saturday 4th April 2020. Sample hundreds of fine wines sourced from all over the world which have picked up awards in our Global Masters blind tastings, discover new producers, and kick back with a gin and tonic made with some of the finest craft spirits on the market...

Diageo ‘buoyant’ on EU trade as Brexit looms

Dan Mobley, Diageo’s global affairs director, said the spirits group is “feeling buoyant” about its trade with the EU and is looking eagerly for the UK to strike its own trade deals with other countries to seize the extra opportunities they could bring. “We are very pleased to see the withdrawal agreement pass and the certainty that gives us,” he told a London press conference, adding the company would take Brexit “in our stride.” “There are two factors for a multinational on leaving the EU, leaving the single market and leaving the customs...

Future Proof: With BeatBox Exceeding Targets, Brizzy and Corkless Hit Chains

Dear Client: Last year we reported on the growth of colorful FMB, BeatBox “party punch,” which has accelerated the last year after switching from a wine and spirits network to a beer wholesaler network. You may recall that they recently changed their name to Future Proof. The company says that has everything to do with … Continue reading “Future Proof: With BeatBox Exceeding Targets, Brizzy and Corkless Hit Chains” You are unauthorized to view this page. Read the full article

Are US consumers ditching wine for hard seltzer?

Following reports that wine consumption is starting to tail off in the US, further data has revealed that hard seltzer could be taking its place. White Claw Hard Seltzer Natural Lime (PRNewsFoto/White Claw Hard Seltzer) Around one in three adults in the US (77 million) consumed wine at at least once a month in 2019, down from 88 million in 2015, according to a survey from Wine Intelligence. And when it comes to the demographics, it is 21-34 year-olds who are most likely to report drinking less wine. In a survey of around 2,000 consumers, just under 4 in 10 (39%) said they had reduced...

Tag: Spirits