Beer – Page 8 – Keep It Overproof!

A-B Heavies Up on Marketing Investment, Big Bets for Beyond Beer

Dear Client: A-B sales chief Brendan Whitworth had a slew of headlines for BBD today. They’re investing millions to heavy-up on marketing for 2020, especially for above premium brands like Mich Ultra, and tripling their investment in Beyond Beer (seltzer, wine and spirits brands, etc.) — devoting “well over $100 million” on Beyond Beer big … Continue reading “A-B Heavies Up on Marketing Investment, Big Bets for Beyond Beer” You are unauthorized to view this page. Read the full article

Brewdog offers bond part-payable in beer to finish Australian brewery

Posted in Beer, Spirits, Wine.

Brewdog, the international brewer and bar owner, is planning to expand into India with funds raised from its latest bond offer. Brewdog’s brewing facility in Brisbane is on track for completion by the end of this year. The beer maker launched a bond offer on crowdfunding website Crowdcube on 12 November which is payable in both cash and beer. The brewer will use money raised from the offer to put “finishing touches” on a brewery in Australia which has been under construction since 2018, it said in an emailed statement. It also plans to open a bar in Mumbai, India, which will...

Beer Masters 2019: results in full

Posted in Beer, Spirits, Wine.

The year’s Beer Masters showed the development of styles in the sector, as well as the the growth of the low- and no-alcohol category. WHEN WE launched the Beer Masters in 2014, the craft beer industry was starting to mature. Now we’re seeing much more variety in the sector, from barrel-aged imperial stouts and low-ABV pale ales, to hop-forward IPAs and lagers made from leftover bread. We may not yet have seen see smoothie-thick New England IPAs and double-fermented cranberry Goses in supermarkets, but the list of beers entered into our Masters this year shows just how the UK’s everyday beer-drinking...

Innis & Gunn launches £3m funding campaign for Edinburgh brewery

Posted in Beer, Spirits, Wine.

Scottish brewer Innis & Gunn has launched a £3 million crowdfunding campaign to build a new brewery in the Scottish capital, which it claims it will be the city’s largest for over 150 years. Innis & Gunn has released the first images of its proposed new brewery. The brewer, which was founded in 2003, has released the first images of its planned brewery, which if funding is secured, will open its doors in 2021. Called Beer Money, the funding campaign has been launched via crowdfunding platform Seedrs. Innis & Gunn hopes to raise £3 million to fund the project which will...

Diageo Beer Co. CMO Talks Growth, On-Premise Plays

Posted in Beer, Industry.

Dear Client: Diageo Beer Co. is up almost 17% in multi-outlet and convenience YTD In IRI, and even more in recent periods. That’s pretty darn good. We took the stats as occasion to pull the ear of Jay Sethi, the new CMO for Diageo Beer Co. JAY’S FOCUS. Jay has only been CMO since August, … Continue reading “Diageo Beer Co. CMO Talks Growth, On-Premise Plays” You are unauthorized to view this page. Read the full article

What you need to know about Prowein 2020

Posted in Beer, Spirits, Wine.

With 2019 coming to a close, the organisers of the drinks industry’s biggest trade show, Prowein, are already looking forward to next year. More than 6,800 exhibitors from 61 Nations showcase their products at ProWein each year. Around 6,900 exhibitors are expected to attend Prowein next year, which will be held in Düsseldorf on 15-17 March 2020. “With almost every kind of relevant product represented, Prowein is the world’s largest order platform for this field. Just as importantly, it offers an indispensable range of networking opportunities for the entire spectrum of players...

Heineken is scrapping plastic packaging

Posted in Beer, Spirits, Wine.

Heineken is phasing out plastic rings on millions of multipack cans and replacing them with cardboard. Heineken’s cardboard toppers will hit UK shop shelves in April next year. (photo: Heineken) Heineken has invested £22 million at its UK sites to replace the plastic rings that hold together cans of Foster’s, Heineken and Kronenbourg 1664, from April 2020. Instead of plastic rings, the beer sold in the UK will be held together with cardboard “toppers” strong enough to carry their weight. These toppers will then be introduced to Heineken’s wider portfolio, including...

Top Iconic Beer Brands Dying a Fast Death

Posted in Beer, Industry.

Dear Client: This is not a fad. This is officially a trend. Eight of the top ten dollar share gainer brands are new innovations. All of the top dollar share losers are iconic beer brands which have been around for decades. Read that sentence again, and think on it. If you look at IRI scanner … Continue reading “Top Iconic Beer Brands Dying a Fast Death” You are unauthorized to view this page. Read the full article

Giant Voodoo Ranger Franchise is now New Belgium’s Top Priority

Posted in Beer, Industry.

Dear Client: New Belgium is the 12th largest beer supplier in IRI scandata, and the fourth largest (depending on your definition) craft supplier. But at +15% dollars for the latest four weeks (in multi outlet and convenience to October 6), it has among the very best growth trends for those top 12 suppliers in beer, … Continue reading “Giant Voodoo Ranger Franchise is now New Belgium’s Top Priority” You are unauthorized to view this page. Read the full article

Grokking Gavin’s Revitalization Plan

Posted in Beer, Industry.

Dear Client: By new Molson Coors CEO Gavin Hattersley’s own proclamation, yesterday’s Molson Coors earnings call focused on the new company-wide revitalization plan we reported on yesterday morning. Short summary: They’re cutting and consolidating to the tune of $150 million so that they can invest, in the longer term, in above premium and beyond beer, … Continue reading “Grokking Gavin’s Revitalization Plan” You are unauthorized to view this page. Read the full article

Tag: Beer