Beer – Page 4 – Keep It Overproof!

Top drinks marketing campaigns and news in January

Diageo launches Seedlip’s first ad campaign Drinks giant Diageo has led the fight to keep sales buoyant during January by launching its first advertising campaigns in the UK and US for non-alcoholic ‘spirit’ brand Seedlip. It is the first time that Diageo has set up an ad campaign for Seedlip, after upping its investment in the popular non-alcoholic brand to a ‘significant’ majority stake in August 2019. Developed by Seedlip’s EU marketing director, Ben Thomson, alongside creative agency And Rising, it features the strapline: ‘Drink to the Future’,...

Molson Coors Changes the Name of Their New Organic Beer to Coors Pure

Posted in Beer, Industry.

Dear Client: At Molson Coors Beverage Co.’s distributor meeting last fall, the company teased a new better-for-you offering from the Coors Family of brands – Coors Peak, a 92-calorie light beer made with organic ingredients set to debut in three flavors: pure light beer, citrus and berry. Yesterday, however, the company informed distributors that they’ve … Continue reading “Molson Coors Changes the Name of Their New Organic Beer to Coors Pure” You are unauthorized to view this page. Read the full article

Wine & Spirits Show returns for 2020

Posted in Beer, Spirits, Wine.

the drinks business and The Spirits Business will once again join forces to bring you the ultimate tasting experience in London this spring. After a two sell-out shows 2019 and 2018, attended by over 1500 people, we are thrilled to announce that The Wine & Spirits Show will be back at One Whitehall Place on Friday 3rd and Saturday 4th April 2020. Sample hundreds of fine wines sourced from all over the world which have picked up awards in our Global Masters blind tastings, discover new producers, and kick back with a gin and tonic made with some of the finest craft spirits on the market...

Future Proof: With BeatBox Exceeding Targets, Brizzy and Corkless Hit Chains

Posted in Beer, Industry.

Dear Client: Last year we reported on the growth of colorful FMB, BeatBox “party punch,” which has accelerated the last year after switching from a wine and spirits network to a beer wholesaler network. You may recall that they recently changed their name to Future Proof. The company says that has everything to do with … Continue reading “Future Proof: With BeatBox Exceeding Targets, Brizzy and Corkless Hit Chains” You are unauthorized to view this page. Read the full article

Are US consumers ditching wine for hard seltzer?

Posted in Beer, Spirits, Wine.

Following reports that wine consumption is starting to tail off in the US, further data has revealed that hard seltzer could be taking its place. White Claw Hard Seltzer Natural Lime (PRNewsFoto/White Claw Hard Seltzer) Around one in three adults in the US (77 million) consumed wine at at least once a month in 2019, down from 88 million in 2015, according to a survey from Wine Intelligence. And when it comes to the demographics, it is 21-34 year-olds who are most likely to report drinking less wine. In a survey of around 2,000 consumers, just under 4 in 10 (39%) said they had reduced...

Evercore Says Seltzer Could be 11% of Beer by 2022

Posted in Beer, Industry.

Dear Client: “Hard seltzers have emerged as the most disruptive innovation in beer since the advent of light beer in the mid-1970s, changing the overall beer industry trajectory in 2019, and widening the gap between the haves and have nots.” That’s how Evercore ISI analyst Robert Ottenstein opened his note, titled (spoiler alert): “Seltzers to … Continue reading “Evercore Says Seltzer Could be 11% of Beer by 2022” You are unauthorized to view this page. Read the full article

Tmall unveils beverage sales report for 2020 CNY celebration

Posted in Beer, Spirits, Wine.

Beverage sales in China are always at their peak before the celebration of each lunar new year and China’s e-commerce giant Tmall recently announced a detailed report on the exponential surge of beverage sales driven by the preparation for new year. According to the report, since the beginning of January 2020, the sales of beverage products in Tmall has experienced a growth of 198%. Sales of baijiu in particular have grown enormously, up 237% on the same period last year, followed by beer at 158%, wine at 156%, other spirits at 62% and the Chinese rice liquor huangjiu also at 62%. This...

Two Big Retailers Share Beer Secrets

Posted in Beer, Industry.

Dear Client: How are top retailers setting their shelves? Staying profitable? How did they deal with White Claw out of stocks — especially as it’s now a top beer sku? We asked that of Whole Foods and Walmart beverage aces. Here’s what Jason Fremstad, VP, Adult Beverage, Walmart and Mary Guiver, Global Senior Category Merchant, … Continue reading “Two Big Retailers Share Beer Secrets” You are unauthorized to view this page. Read the full article

Why Canopy Growth has delayed its cannabis drinks launch

Posted in Beer, Spirits, Wine.

Canopy Growth Corp has been forced to delay the launch of its first cannabis drinks. Canopy Growth CEO Bruce Linton As shares are marked down and product launches are delayed, the future is hazy for Canada’s biggest cannabis growing firm. Canopy Growth, whose largest shareholder is drinks giant Constellation Brands, has postponed the launch of a line of cannabis drinks as it hasn’t been able to scale its production to commercial levels yet. The grower had planned to launch its first cannabis drinks across Canada in January, but chief executive David Klein said it had only been able...

Beer named after drug lord awaits government approval

Posted in Beer, Spirits, Wine.

A beer named after the notorious and now imprisoned Mexican drug lord Joaquín Guzmán, known as ‘El Chapo’, which has been unveiled by his daughter, may soon go on sale. Image: Wiki Commons As reported by Univision, a Mexican company called El Chapo 701, run by Alejandrina Guzman Salazar, the daughter of El Chapo, is awaiting government approval after developing a beer brand. Part of the wider El Chapo 701 brand, which already includes a clothing line, the 4% ABV beer is made from malt, rice and honey, a spokesperson for the company told Univision. If granted approval,...

Tag: Beer