Beer – Page 3 – Keep It Overproof!

Edinburgh vs St Andrews varsity wine tasting celebrates 20th anniversary

Twenty years after the inaugural fixture between the universities of Edinburgh and St Andrews, members of the wine trade and press gathered in the Scottish capital to celebrate the occasion. L-R: Alasdair Lawson-Dick, Andrew Ray, Davy Zyw, James Simpson MW, Victoria Beckett, Hew Blair, Anna Rogan, Lord Menzies, Ian Rankin, Phoebe French and Will Lyons. Edinburgh’s New Club played host to the annual match between the rival Scottish institutions, but this year there was a difference: a writers vs wine merchants competition held on the previous day (20 February). Organised by one of the...

Boston Beer Sells More, Makes Less

Posted in Beer, Industry.

Dear Client: Those who read CBD know that Boston Beer pulled out another stellar quarter for depletions growth, which was up 25% (including 6 points from Dogfish Head) for the quarter and 22% for the year. That’s their seventh straight quarter of double-digit growth. But that growth ain’t cheap. They’re running contract at City Brewing … Continue reading “Boston Beer Sells More, Makes Less” You are unauthorized to view this page. Read the full article

Being John Sacksteder

Posted in Beer, Industry.

Dear Client: This dude John Sacksteder is the busiest person in the beer business, and I almost feel sorry for him. He’s either going to be a hero, or….. The poor guy is in charge of supply chain for the fastest growing bev-alc company in decades, Mark Anthony Brands, and while some folks conjectured that … Continue reading “Being John Sacksteder” You are unauthorized to view this page. Read the full article

The 10 best breweries in the world 2020, according to Ratebeer’s users

Posted in Beer, Spirits, Wine.

The beer world’s answer to Tripadvisor, Ratebeer, has just released its top 100 brewery ranking for 2020. The ranking is based on 10 different weighted scales, which look at factors such as user reviews of the past year and top performing beers, but also includes historical all-around performance, a brewer’s strength across a range of styles, and a few other factors to compare newer and older, larger and smaller brewers under a single method of processing. While the vast majority of brewers are based in the US this year, Ratebeer’s top 10 has featured producers from around...

Future Proof Files Injunction Against Molson Coors

Posted in Beer, Industry.

Dear Client: Recently we reported that BeatBox maker, Future Proof, had sent a cease and desist letter in January to Molson Coors Beverage Company for what the former dubbed infringement against its seltzer brand, Brizzy. As BBD readers know, MCBC is bringing a similarly named hard seltzer brand, Vizzy, to market imminently. Molson Coors Beverage Company had expressed its intent to respond by Friday, February 7. But Thursday afternoon, Future Proof filed an injunction, CEO Justin Fenchel told BBD. But then, a press release hit on Friday, confirming that Future Proof filed litigation...

What to Expect from “Made to Chill” This Year

Posted in Beer, Industry.

Dear Client: Yesterday we covered the latest “Made to Chill” spot, which dubs Coors Light as the “Official Beer of Skipping Cuffing Season,” for those who’d rather curl up on their sofas with a dog and a beer than hook up to stay warm. The spot debuted during the Grammys, with a pooch-friendly adoption promotion … Continue reading “What to Expect from “Made to Chill” This Year” You are unauthorized to view this page. Read the full article

Brewdog rebrands, exchanges old cans for equity

Posted in Beer, Spirits, Wine.

Nearly 15 years after launching its first IPA and spearheading the ‘craft’ beer movement in the UK, Brewdog has completely rebranded its packaging and is asking drinkers to return old cans in exchange for shares. Brewdog’s branding will be paired back as part of a “new dawn” for the brewer’s image, according to co-founder and owner James Watt. The new cans feature a shield design and a smaller version of the brewer’s signature dog logo, bright colouring, and the words “brewed in Ellon”, with reference to the company’s brewery in Aberdeenshire. The...

Beer Wins the Super Bowl Without Bud Light

Posted in Beer, Industry.

Dear Client: This will be the first year in 20+ years that Bud Light, the largest selling beer brand in the U.S. by far, was not featured in an exclusive Super Bowl ad, although it was represented in many other ways. How can beer win the biggest ad event of the year without its biggest … Continue reading “Beer Wins the Super Bowl Without Bud Light” You are unauthorized to view this page. Read the full article

Bud Light Down 22% On Premise During Super Bowl, per BeerBoard; Mich Ultra Slays

Posted in Beer, Industry.

Dear Client: Was it the lack of a specific ad? Probably not. Anyway, Bud Light was down 22% on premise during The Big Game. Overall beer volumes were down 1.3% during the event, despite beer having been slightly up the prior two years. That’s according to BeerBoard’s annual “Big Game Report” on Super Bowl on … Continue reading “Bud Light Down 22% On Premise During Super Bowl, per BeerBoard; Mich Ultra Slays” You are unauthorized to view this page. Read the full article

Booze retail sales down 20% in Dry January compared to a ‘normal’ month

Posted in Beer, Spirits, Wine.

Sales of booze during January dipped 20% in the UK grocery market this year compared to the ‘normal’ months of February to September, data from Kantar has revealed – but despite the noise around Dry January, alcohol sales are still “considerable”, it said. Young man with a shopping cart is in a supermarket picking up wine. Speaking to the drinks business today, Kantar’s, head of retail and consumer insight Fraser McKevitt said that while this was a sizeable dip, 15 million households had still bought booze during January. “The January [alcohol] sales...

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