Gambrinus Takes Texan Mindset to “Domestic” Space
Dear Client:
Gambrinus’ Spoetzl Brewery (makers of Shiner Beer) is entering the “classic” beer space with a classic of its own: Texas Special.
Indeed, the company is digging deep into its vault to revive the heritage brand, believing it has found white space in the increasingly crowded space of domestic, er American lagers with a decidedly Texan approach.
It plans to compete in the space this year with Texas Special at a “fair” price point and sizable investment, all while keeping a healthy distance from the notable Shiner brand.
We’ll dive deeper...