Diageo – Page 2 – Keep It Overproof!

The biggest drinks acquisitions of 2019

As 2019 draws to a close, we round up a year of acquisitions which has seen two prominent British brewers snapped up by foreign investors, Constellation Brands agree a wine sale worth over US$1 billion, and the break-up of retailers Naked Wines and Majestic. Constellation Brands has certainly been one of the most active in the acquisitions scene this year, taking both majority and minority stakes in a number of companies. Its sale of just under 30 wine brands to E&J Gallo, however, was one of the biggest in the drinks industry this year. In the UK, if 2018 was the year of the Conviviality...

Analysis: The performance of major drinks groups this year

Posted in Beer, Spirits, Wine.

In a year which has seen an activist investor take a 2.5% stake in Pernod Ricard, Diageo’s share price continue to rise and LVMH make the largest acquisition in its history, Ron Emler explores how drinks groups have fared in 2019. Battle lines drawn, but no sign of hostilities. A year ago US hedge fund Elliott took a 2.5% stake in Pernod Ricard worth $1bn and triggered expectations that it would shake up the French spirits giant. The aggressive investor was looking for luxury returns from an investment in premium drinks. Premium drinks have become a “safe haven” for investors...

Diageo Beer Co. CMO Talks Growth, On-Premise Plays

Posted in Beer, Industry.

Dear Client: Diageo Beer Co. is up almost 17% in multi-outlet and convenience YTD In IRI, and even more in recent periods. That’s pretty darn good. We took the stats as occasion to pull the ear of Jay Sethi, the new CMO for Diageo Beer Co. JAY’S FOCUS. Jay has only been CMO since August, … Continue reading “Diageo Beer Co. CMO Talks Growth, On-Premise Plays” You are unauthorized to view this page. Read the full article

Diageo launches final Game of Thrones single malt whisky

Posted in Beer, Spirits, Wine.

Diageo has released the last whisky in its series of spirits inspired by HBO series Game of Thrones. Hoping to cash in on its lucrative partnership with HBO once more, Diageo is rolling out a limited number of Mortlach Single Malt Scotch Whisky Aged 15 Years, called Six Kingdoms, in select retailers and Amazon in time for Christmas. The whisky, which was produced as part of Diageo’s ongoing partnership with HBO, pays tribute to the fate of the fictional nation of Westeros, whose long-held Seven Kingdoms ultimately became six at the end of the show’s climactic battle for the Iron Throne....

Ron Swanson launches whisky with Lagavulin

Posted in Beer, Spirits, Wine.

Parks and Recreation star Nick Offerman has launched his own whisky in partnership with Diageo-owned Scotch brand Lagavulin. Lagavulin has unveiled a limited edition, 11-year-old whisky as part of its ongoing partnership with Offerman, which first began in 2014. “I have spent countless hours parsing the alchemy for a new, limited-edition whisky with Lagavulin Distillery Manager Colin Gordon. Together, we have concocted a most edifying nectar – Lagavulin Offerman Edition Aged 11 Years,” Offerman said in a statement from Diageo. “‘Carrying the signature Lagavulin Islay...

Baileys debuts Red Velvet liqueur in US

Posted in Spirits.

Diageo has launched a limited edition Baileys Irish cream liqueur infused with the flavour of red velvet cake in the US. Launched in celebration of National Liqueur Day (16 October), Baileys Red Velvet has been created in partnership with the founders of US bakery Georgetown Cupcake, sisters Katherine Berman and Sophie LaMontagne. The new liqueur features the signature flavour of the store’s best-selling cupcake, red velvet. The 17% ABV expression is recommended served over ice. Described as having aromas of “freshly baked red velvet cupcakes, sweet cream, and buttery icing”, Baileys Red Velvet...

Diageo launches gingerbread-flavoured Captain Morgan

Posted in Spirits.

Diageo-owned spiced rum brand Captain Morgan is preparing for the festive season with the release of a new gingerbread-flavoured variant. The limited edition Captain Morgan Gingerbread Spiced is available exclusively in the UK through supermarket chain Asda and selected Green King pubs. Gingerbread Spiced is said to boast “warming hints of cinnamon, nutmeg, cloves and black pepper” and can be served cold or warm. Bottled at 30% ABV, Captain Morgan Gingerbread Spiced carries a recommended retail price of £12 (US$15) per 500ml bottle. In July 2019, Diageo’s chief executive Ivan Menezes...

Gordon’s Pink gin smashes one-million-case mark

Posted in Industry.

Diageo-owned Gordon’s Pink gin has broken the million-case barrier less than two years since its launch after selling 1.21m nine-litre cases in 2018, according to IWSR figures Diageo introduced Gordon’s Premium Pink Distilled Gin in July 2017, which contains flavours of raspberry, strawberry and redcurrant. Bottled at 37.5% abv, Gordon’s Pink first launched exclusively in Tesco stores across the UK, priced at £16.50 (US$21), before it was rolled out to UK bars in August the same year. Speaking to The Spirits Business earlier this week, Kathy Parker, Diageo’s senior vice president...

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