Budweiser – Keep It Overproof!

Distribs Across the Country Share Best Practices

Dear Client: We’ve talked to a ton of distributors over the past week to get a feel for how they’re adapting in the wake of the COVID-19 outbreak. One common theme, no matter the person’s time in the beer industry, “I’ve never seen anything like this.” One distributor described it to me as, “It’s like flying a 747 right above the treeline. You’ll probably be okay, but you can’t make any mistakes.” We are truly in uncharted waters. So with essentially every wholesaler learning on the fly right now, we figured it would...

Bud Nitro Hitting Shelves Without a Widget

Posted in Beer, Industry.

Dear Client: We shared a slew of A-B innovation with you in our initial coverage of SAMCOM last month, but there was one biggie we had to keep under wraps – Budweiser Nitro Reserve Gold. But now the brewer is ready to share it with the public. The “golden lager infused with nitrogen gas” is … Continue reading “Bud Nitro Hitting Shelves Without a Widget” You are unauthorized to view this page. Read the full article

A-B To Air Combo Bud Light/Seltzer Ad For Super Bowl; Plus 1 Bud, 2 Ultra Spots

Posted in Beer, Industry.

Dear Client: A-B will run four 60-second spots during The Big Game, CMO Marcel Marcondes told media in a call today. Budweiser will get one. The Michelob Ultra family will get two: One for the flagship, and one for Michelob Ultra Pure Gold. And Bud Light will share one 60-second spot with the new Bud … Continue reading “A-B To Air Combo Bud Light/Seltzer Ad For Super Bowl; Plus 1 Bud, 2 Ultra Spots” You are unauthorized to view this page. Read the full article

Bud is the Official Beer of the NBA Again, But this Time it’s Different

Posted in Beer, Industry.

Dear Client: You may have heard that Budweiser recently renewed their sponsorship with the NBA. But why? After 20-plus seasons as the official beer of the NBA, one has to wonder if there’s really any juice left to squeeze out of that deal. Well, there apparently is. One big reason for this latest multi-year deal … Continue reading “Bud is the Official Beer of the NBA Again, But this Time it’s Different” You are unauthorized to view this page. Read the full article

Heineken is scrapping plastic packaging

Posted in Beer, Spirits, Wine.

Heineken is phasing out plastic rings on millions of multipack cans and replacing them with cardboard. Heineken’s cardboard toppers will hit UK shop shelves in April next year. (photo: Heineken) Heineken has invested £22 million at its UK sites to replace the plastic rings that hold together cans of Foster’s, Heineken and Kronenbourg 1664, from April 2020. Instead of plastic rings, the beer sold in the UK will be held together with cardboard “toppers” strong enough to carry their weight. These toppers will then be introduced to Heineken’s wider portfolio, including...

2019 Market Update | Day 77

Posted in Beer, Industry, Spirits, Wine.

Analysts Dismiss Pernod Ricard’s Rumoured Wine Sale https://www.thedrinksbusiness.com/ by Arabella Mileham 18th March, 2019 Analysts have poured cold water on the rumour that Pernod Ricard is mulling a sale of its wine division, arguing that while there may be further sales of non-core brands, a wholesale disposal of the entire wine division is “unlikely”. Analysts firm Jefferies International issues a note in response to a report in Bloomberg last week that claimed the French drinks company was in “early discussions” on a potential sale of its $500 million wine...

2019 Market Update | Day 75

Posted in Beer, Industry, Spirits, Wine.

Corona brewer Constellation is nearing a deal to sell some wine brands to E. & J. Gallo Constellation Brands is in advanced talks to sell its some of its low-end wine brands to E. & J. Gallo Winery, people familiar with the situation tell CNBC. Constellation put its U.S. wine business, which includes brands like Clos du Bois, Mark West and Arbor Mist, up for sale last year as part of its move into cannabis. Sales of non-premium wine have slowed, as millennials focus increasingly on health and alternative indulgences like cannabis. CNBC Lauren Hirsch 15 March 2019 Constellation Brands...

2019 Market Update | day 72

Posted in Beer, Industry, Spirits, Wine.

Pernod Weighs Sale of Jacob’s Creek, Campo Viejo Wines https://www.bloomberg.com/ By Ruth David and Thomas Buckley March 13, 2019 Pernod Ricard SA is considering a sale of its wine division, which includes Australia’s Jacob’s Creek and Spain’s Campo Viejo labels, according to people familiar with the matter. The world’s second-largest distiller has held early discussions on a potential sale of the unit, which has sales of about $500 million, said the people. Deliberations are at a preliminary stage and Pernod may ultimately decide to retain the business,...

MillerCoors takes another swipe at Bud Light for its corn syrup Super Bowl ad?

Posted in Beer, Industry, Spirits, Wine.

MillerCoors published Nielsen data showing Bud Light’s falling sales since the rival beer aired a Super Bowl ad attacking Miller Lite and Coors Light for using corn syrup in their products.MillerCoors had already hit back at Bud Light on Twitter and with a full-page New York Times ad. The ad further jeopardized a beer alliance after MillerCoors pulled out of a meeting scheduled for this month. MillerCoors took another swipe at Bud Light in a blog post that pointed to the rival beermakers’ falling sales since it aired its Super Bowl ad that called out Miller and Coors’ use...

Board rigid with AB InBev, Disney and Apple’s director reshuffles

Posted in Beer, Industry, Spirits, Wine.

The world’s biggest brewer has finally admitted that Budweiser is a soft drink – tolerable only as a thirst quencher at a baseball stadium on a hot day after the third inning and a particularly spicy hot dog. At least that was my read of AB InBev’s decision this week to replace its chairman, Olivier Goudet. Mr Goudet’s day job is running JAB Holdings, the investment group that has embarked on a blitz of acquisitions in recent years, from Pret A Manger to Peet’s Coffee. The precise trigger for his departure is disputed. The Frenchman says he needs to devote...

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