Bud Light – Keep It Overproof!

Distribs Across the Country Share Best Practices

Dear Client: We’ve talked to a ton of distributors over the past week to get a feel for how they’re adapting in the wake of the COVID-19 outbreak. One common theme, no matter the person’s time in the beer industry, “I’ve never seen anything like this.” One distributor described it to me as, “It’s like flying a 747 right above the treeline. You’ll probably be okay, but you can’t make any mistakes.” We are truly in uncharted waters. So with essentially every wholesaler learning on the fly right now, we figured it would...

Bud Light Seltzer Seizes 11 Share of Seltzer in Three Weeks’ Time

Posted in Beer, Industry.

Dear Client: Anheuser-Busch’s chief marketer Marcel Marcondes hit up the BBD Bat Phone yesterday to give us a behind the scenes look at all the Super Bowl results they have compiled over the last week. We know what you’re thinking – ‘tell me all about the Super Bowl metrics later… I want to know how … Continue reading “Bud Light Seltzer Seizes 11 Share of Seltzer in Three Weeks’ Time” You are unauthorized to view this page. Read the full article

Beer Wins the Super Bowl Without Bud Light

Posted in Beer, Industry.

Dear Client: This will be the first year in 20+ years that Bud Light, the largest selling beer brand in the U.S. by far, was not featured in an exclusive Super Bowl ad, although it was represented in many other ways. How can beer win the biggest ad event of the year without its biggest … Continue reading “Beer Wins the Super Bowl Without Bud Light” You are unauthorized to view this page. Read the full article

Bud Light Down 22% On Premise During Super Bowl, per BeerBoard; Mich Ultra Slays

Posted in Beer, Industry.

Dear Client: Was it the lack of a specific ad? Probably not. Anyway, Bud Light was down 22% on premise during The Big Game. Overall beer volumes were down 1.3% during the event, despite beer having been slightly up the prior two years. That’s according to BeerBoard’s annual “Big Game Report” on Super Bowl on … Continue reading “Bud Light Down 22% On Premise During Super Bowl, per BeerBoard; Mich Ultra Slays” You are unauthorized to view this page. Read the full article

Fans to Choose Which Post Malone Spot Will Run in Bud Light/Seltzer Super Bowl Slot

Posted in Beer, Industry.

Dear Client: BBD readers know that A-B will run a single 60-second ad for Bud Light and Bud Light Seltzer during Sunday’s Super Bowl game. Now the company is announcing that they actually have two spots, starring Post Malone and his favorite drink(s). You can actually watch them both already: Behold, #PostyStore and #PostyBar. A-B … Continue reading “Fans to Choose Which Post Malone Spot Will Run in Bud Light/Seltzer Super Bowl Slot” You are unauthorized to view this page. Read the full article

Your Way-Too-Early Read on Bud Light Seltzer

Posted in Beer, Industry.

Dear Client: Bud Light Seltzer has only been out in market for a week now, but distributors are already describing the launch to BBD as “incredible,” “exceptional,” and as one colorfully put it, “f***ing killing it.” Indeed, we’ve already heard of some distributors selling tens of thousands of cases in the first few days. In … Continue reading “Your Way-Too-Early Read on Bud Light Seltzer” You are unauthorized to view this page. Read the full article

A Peek at the New Bud Light Seltzer Campaign

Posted in Beer, Industry.

Dear Client: Get ready to see more of the Bud Light Seltzer campaign. The full spots start hitting this weekend, featuring a cast of small-town characters from Seltzer, PA, the drink’s spokestown. If you saw last weekend’s teaser featuring Seltzer’s “mayor” practicing how to pitch “seltzer,” it’s more of that. Like “Cheers” meets a small … Continue reading “A Peek at the New Bud Light Seltzer Campaign” You are unauthorized to view this page. Read the full article

A-B To Air Combo Bud Light/Seltzer Ad For Super Bowl; Plus 1 Bud, 2 Ultra Spots

Posted in Beer, Industry.

Dear Client: A-B will run four 60-second spots during The Big Game, CMO Marcel Marcondes told media in a call today. Budweiser will get one. The Michelob Ultra family will get two: One for the flagship, and one for Michelob Ultra Pure Gold. And Bud Light will share one 60-second spot with the new Bud … Continue reading “A-B To Air Combo Bud Light/Seltzer Ad For Super Bowl; Plus 1 Bud, 2 Ultra Spots” You are unauthorized to view this page. Read the full article

First Bud Light Seltzer Spots Revealed

Posted in Beer, Industry.

Dear Client: The first, short TV spots for A-B’s giant bet this year, Bud Light Seltzer, hit during NFL Wild Card Games this weekend. Seemingly straight out of a scene from TV’s satiristic “Parks and Recreation,” they ring true to Bud Light VP Andy Goeler’s promise that the new campaign will be “fun” like that … Continue reading “First Bud Light Seltzer Spots Revealed” You are unauthorized to view this page. Read the full article

A-B Officially Announces Bud Light Seltzer Flavors… Plus, More on the New BONV!V

Posted in Beer, Industry.

Dear Client: As BBD broke news in September, A-B is launching a Bud Light hard seltzer brand next year. Now the company has officially announced the product will hit in Q1 of 2020. It’s made with “sparkling water, real cane sugar and natural fruit flavors and comes in four flavor varieties – black cherry, mango, … Continue reading “A-B Officially Announces Bud Light Seltzer Flavors… Plus, More on the New BONV!V” You are unauthorized to view this page. Read the full article

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