Tag: Beam Suntory

International Women’s Day: How the drinks industry is supporting women in 2020

Posted in Beer, Spirits, Wine.

With International Women’s Day right around the corner, brands are racing to launch initiatives that empower women in the workplace. In recent years, the day, which has been celebrated for well over a century, became an excuse for businesses to offer promotions and boost their sales, while winning over consumers. Brewdog faced heavy backlash after launching an ironic “Punk for Girls” IPA in 2018 and offering discounts at its on-trade sites, despite also donating proceeds of the sales to support women in STEM research. It’s no longer enough to offer women a discount...

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Top drinks marketing campaigns and news in January

Posted in Beer, Spirits, Wine.

Diageo launches Seedlip’s first ad campaign Drinks giant Diageo has led the fight to keep sales buoyant during January by launching its first advertising campaigns in the UK and US for non-alcoholic ‘spirit’ brand Seedlip. It is the first time that Diageo has set up an ad campaign for Seedlip, after upping its investment in the popular non-alcoholic brand to a ‘significant’ majority stake in August 2019. Developed by Seedlip’s EU marketing director, Ben Thomson, alongside creative agency And Rising, it features the strapline: ‘Drink to the Future’,...

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Suntory acquires 10% stake in Macallan owner

Posted in Beer, Spirits, Wine.

Japanese drinks group Suntory has bought 10% of the shares in Edrington, the owner of whisky brands including The Macallan, Highland Park and The Famous Grouse, for an undisclosed sum. The two companies have worked together since the early 1990s. Suntory is a shareholder in The Macallan and distributes several brands from Edrington portfolio in markets including Japan, Germany, Canada and South Africa, and through joint ventures in the UK, Spain and Russia. Edrington and Suntory co-own whisky and Cognac distributor Edrington-Beam Suntory UK, formerly known Maxxium UK. In a statement, Edrington...

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Top marketing moves in drinks: November

Posted in Beer, Spirits, Wine.

Heineken to sponsor Euro2020 and Champions League Heineken will be the Official Beer Partner of next year’s UEFA Euro men’s football tournament, and has also extended its sponsorship of the UEFA Champions League for the next five years. The two separate agreements means the brewer is now the major beer sponsor of Europe’s leading club and international football tournaments. Its partnership with the UEFA Champions League is already 25 years old, and the new deal extends the brand’s sponsorship through to 2024. The new Euro partnership will see Heineken given exclusive pouring rights in the...

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2019 Market Update | Day 77

Posted in Beer, Industry, Spirits, Wine.

Analysts Dismiss Pernod Ricard’s Rumoured Wine Sale https://www.thedrinksbusiness.com/ by Arabella Mileham 18th March, 2019 Analysts have poured cold water on the rumour that Pernod Ricard is mulling a sale of its wine division, arguing that while there may be further sales of non-core brands, a wholesale disposal of the entire wine division is “unlikely”. Analysts firm Jefferies International issues a note in response to a report in Bloomberg last week that claimed the French drinks company was in “early discussions” on a potential sale of its $500 million wine...

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