Meh-Morial Day

Dear Client: Memorial Day trends are in from IRI.   Beer dollars were up 3.3% and volumes were up 0.3% for the Memorial Day two-week period, to June 2. That dollar trend is only slightly higher than the YTD stat, up 2.9%, and actually slightly worse than beer’s YTD volume trend, up 0.4%. FMBS AND … Continue reading “Meh-Morial Day”