Beer – Page 5 – Keep It Overproof!

Entering the U.S. Market with a New Alcohol Brand

Posted in Beer, Industry, Spirits, Wine.

While the final numbers are not in, alcohol sales in the U.S. are expected to hit $166.4 billion for 2019. This makes the U.S. a lucrative market, but also a competitive one. There is an endless list of companies looking to secure their share of the market, but without a unique product and excellent promotion efforts, it is all too easy to get lost in the shuffle. Use these tips to develop a strategy that will help your new beverage alcohol brand successfully enter and take hold in a crowded industry. Understand the market landscape One key to successfully introducing a new brand...

The Modelo Especial Show

Posted in Beer, Industry.

Dear Client: If I had to peg one theme of the Constellation Beer Division Gold Network distributor meeting this week, (at which your editor lurked in the back, with Corona sunglasses and a Modelo visor), it would be: Distributors, quit investing behind losing low margin brands. “Change is hard. It’s human nature I guess, to … Continue reading “The Modelo Especial Show” You are unauthorized to view this page. Read the full article

db Eats: Wilder

Posted in Beer, Spirits, Wine.

db’s resident hedonist, Lucy Shaw, heads to exciting newcomer Wilder in Shoreditch for pig’s head on toast, pollock with trotter relish and a beguiling young Burgundy. The concept: While every modern British restaurant worth its Maldon salt claims to adhere to a local ethos, Wilder practices what it preaches. Opening last October within the bowels of Boundary – a former Victorian warehouse in Shoreditch owned by Sir Terence Conran boasting an all-day café and rooftop restaurant – Wilder is the dream of head chef Richard McLellan, and is named after his successful...

Portman Group under fire after upholding complaints against beers

Posted in Beer, Spirits, Wine.

UK drinks regulator the Portman Group has upheld complaints against three breweries, leading to criticism from the industry that it has caused “significant damage” to breweries with “good ethics”. The Portman Group recently issued rulings on products made by Bristol’s Lost and Grounded, Warwickshire’s Purity Brewing and United Dutch Breweries. However, its rulings have faced criticism from the likes of beer group Society of Independent Brewers (SIBA). James Calder, chief executive of SIBA, stressed the importance of self-regulation, but said...

A-B Shuffles Its Marketing Leadership Team

Posted in Beer, Industry.

Dear Client: Some familiar names in A-B’s marketing department, like Azania Andrews and Ricardo Marques, are moving on up within the company. Azania, who has led Michelob Ultra for the past three years —taking the brand from number six by dollar sales to the number two spot over that span —is getting promoted to VP … Continue reading “A-B Shuffles Its Marketing Leadership Team” You are unauthorized to view this page. Read the full article

How coronavirus is disrupting the global drinks industry

Posted in Beer, Spirits, Wine.

As tastings and trade shows worldwide have been scrapped or pushed back to mitigate the spread of coronavirus, we’re keeping tabs on the latest news from the drinks industry. On Tuesday, London’s wine trade had its first casualty. The RAW Wine Show, which was due to take place this weekend, has been postponed. Founder Isabelle Legeron MW said: “With so many producers flying in from all over the world this seems like the right decision for such a large gathering of people and such an international event.” At the same time, the bi-annual Grands Jours de Bourgogne tasting,...

Vinitaly postponed to June

Posted in Beer, Spirits, Wine.

The organisers of the leading Italian wine show, Vinitaly, have announced the 2020 edition will be postponed until June. Originally scheduled for 19-22 April, organisers Veronafiere announced today (3 March) that it was postponing the show as well the various shows revolving around Vinitaly such as the International Wine Academy and Vinitaly and the City, until June. The revised dates for the show are 14-17 June. Giovanni Mantovani, director of Veronafiere, said: “In light of the rapidly changing international situation that is creating difficulties for all trade fairs across the...

Bud Nitro Hitting Shelves Without a Widget

Posted in Beer, Industry.

Dear Client: We shared a slew of A-B innovation with you in our initial coverage of SAMCOM last month, but there was one biggie we had to keep under wraps – Budweiser Nitro Reserve Gold. But now the brewer is ready to share it with the public. The “golden lager infused with nitrogen gas” is … Continue reading “Bud Nitro Hitting Shelves Without a Widget” You are unauthorized to view this page. Read the full article

London Wine Fair ‘going ahead as planned’ as coronavirus disrupts global trade show calendar

Posted in Beer, Spirits, Wine.

The London Wine Fair will still go ahead “as planned” in May as trade shows around the world have been pushed back to mitigate the spread of Covid-19 (coronavirus). (Photo: Anthony Upton) The London Wine Fair is set to attract thousands of professionals from the wine, spirits, beer and cider industries to London’s Kensington Olympia exhibition hall between 18 and 20 May. The organisers said they are working closely with the venue, Olympia, and we will “continue to follow advice from the Government, the Department of Health and Social Care and Public Health England”,...

Organisers of Vinexpo New York say coronavirus ‘has not impacted’ event

Posted in Beer, Spirits, Wine.

The two-day Vinexpo New York 2020 opened as planned on Monday at the Jacob Javits Convention Center, but a degree of uncertainty hangs over the event as to whether coronavirus-related travel restrictions and growing American caution over contact with European visitors will dampen attendance. Officially, the word is no, and the organisers, Diversified Communications, have addressed the virus issue in the “safety” section of its website: “We… are monitoring the situation regarding the novel coronavirus, both in the U.S. and internationally. The current situation has...

Category: Beer