Category: Beer

Cité du Vin expands to Beijing

Cité du Vin, Bordeaux’s wine museum, has announced it will build a new site in Beijing. The wine museum, spanning over 18,000 square meter, will be situated at the heart in the Zhong Pu Hui Wine Village, Fangshan District of Beijing. The museum buildings have taken inspiration of the landscape of St-Emilion and the complex will be surrounded by vineyards. In a joint venture with the city’s government, the new site will be located 40km southwest of the capital’s city centre and is scheduled to open in 2021, with an estimated €60 million (¥459.8) construction...

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How the Coronavirus has impacted Hong Kong’s restaurants

The Coronavirus situation has been developing rapidly in Hong Kong. Taking the safety of customers into consideration, some restaurants have decided to suspend their operations. As the number of people infected keeps rising in Hong Kong, there is a fear of community outbreak. People are being encouraged to stay indoors. To ensure customers’ confidence, many restaurants and bars have taken additional precautionary measures, such as instructing staff to wear face masks, regular body temperature-checks, and reinforcing stricter hygiene and cleaning procedures. Some hotel restaurants have...

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Future Proof Files Injunction Against Molson Coors

Dear Client: Recently we reported that BeatBox maker, Future Proof, had sent a cease and desist letter in January to Molson Coors Beverage Company for what the former dubbed infringement against its seltzer brand, Brizzy. As BBD readers know, MCBC is bringing a similarly named hard seltzer brand, Vizzy, to market imminently.  Molson Coors Beverage Company had expressed its intent to respond by Friday, February 7. But Thursday afternoon, Future Proof filed an injunction, CEO Justin Fenchel told BBD.  But then, a press release hit on Friday, confirming that Future Proof filed litigation...

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Bombay Sapphire launches long-awaited rtd gin into grocery channel

Gin brand Bombay Sapphire has launched its first RTD in a can, which will roll out on supermarkets shelves next month. The brand, which is owned by Bacardi, Bombay Sapphire’s VP Victoria Morris said it had frequently been asked when it was planning to enter the rtd market, but it had taken its time to get a drink that did the brand justice.   “The development of Bombay Sapphire® & Tonic took time for good reason, as we know our consumers expect only the very best from us and we are extremely proud to say that we’ve created a Ready-to-Drink befitting to the...

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Hennessy Cognac secures first partnership with NBA

Hennessy has secured a multiyear sponsorship which makes the Cognac brand the National Basketball Association’s (NBA) official spirit partner . The deal means that Hennessy will become the official spirit of the NBA, Women’s National Basketball Association (WNBA) and USA Basketball. It is the first time Hennessy, which is owned by LVMH, has partnered with a professional sports league in North America. The brand will take over from Jack Daniels, the NBA’s previous spirit partner, this month. Dan Rossomondo, NBA senior vice president of media and business development, said...

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What to Expect from “Made to Chill” This Year

Dear Client: Yesterday we covered the latest “Made to Chill” spot, which dubs Coors Light as the “Official Beer of Skipping Cuffing Season,” for those who’d rather curl up on their sofas with a dog and a beer than hook up to stay warm. The spot debuted during the Grammys, with a pooch-friendly adoption promotion … Continue reading “What to Expect from “Made to Chill” This Year” You are unauthorized to view this page. Read the full article

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Felipe Dutra Out as ABI CFO

Dear Client: AB InBev announced last night that longtime CFO, Felipe Dutra, will step down. Fernando Tennenbaum will take his place, and former A-B sales exec Dave Almeida will become Chief Strategy and Technology Officer; and Nelson Jamel has been appointed Chief People Officer. ABI says “they will be part of the company’s Senior Leadership … Continue reading “Felipe Dutra Out as ABI CFO” You are unauthorized to view this page. Read the full article

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Brewdog rebrands, exchanges old cans for equity

Nearly 15 years after launching its first IPA and spearheading the ‘craft’ beer movement in the UK, Brewdog has completely rebranded its packaging and is asking drinkers to return old cans in exchange for shares. Brewdog’s branding will be paired back as part of a “new dawn” for the brewer’s image, according to co-founder and owner James Watt. The new cans feature a shield design and a smaller version of the brewer’s signature dog logo, bright colouring, and the words “brewed in Ellon”, with reference to the company’s brewery in Aberdeenshire. The...

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Loi EGalim to be ‘softened’ after Champagne sales slide in France

A law restricting Champagne retail promotions in France is due to be “softened” just 12 months after its introduction, db can exclusively reveal. As reported earlier this week, shipments of Champagne worldwide have dropped to their lowest level since the global financial crisis, following an estimated decrease of 4.5 million bottles in 2019, which has taken the total figure down to 297.4m bottles. Singled out by the Champenois as the primary cause of this decline has been the introduction in France in January last year of a set of rules to restrict the nature of promotions on certain...

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INAO backs down from ‘Bourgogne’ decision

The INAO has reportedly backed down from its decision to exclude 64 Burgundian communes from being able to use the AOC ‘Bourgogne’. As reported earlier this week, the Institut National de l’Origine et de la Qualité (INAO) met in Montreuil near Paris and on its agenda was making a more concrete delineation of Burgundy. To the surprise of many growers, this decision would have stripped 64 communes, all in the north of the region and including Chablis, of the right to use ‘Bourgogne’ as an AOC if they wished to. On the other hand, all of the communes in Beaujolais...

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