Top drinks marketing campaigns and news: May

May’s The Chelsea Flower Show gave businesses the perfect excuse to execute floral brand activations last month.

Botanical mixer brand Fentimans partnered with London hotel The Langham to create the ‘Bed of Roses’ cocktail, and parked a flower-bombed pink Land Rover at the hotel’s front door, creating another Insta-friendly floral destination in London to allow members of the public who couldn’t make it to the show in west London to take their own photos and post on social media.