Top drinks marketing campaigns and news: May

Chase Distillery aired its first advertising campaign, called ‘All in the Chase’, which will run in Curzon and Everyman cinemas, in print media and on billboards.

Founded in 2008 by former potato farmer William Chase, the advertising campaign will champion the distillery’s field to bottle approach. The campaign will consist of a 70-second video, together with stills that will appear in print media and outdoor executions.

The video, which launched in cinemas at the end of May, depicts various stages of the spirits production process, including the potato harvest, fermentation and the production of the base spirit, the distillation of Chase vodka and the re-distillation with botanicals to form Chase gin.