Top drinks marketing campaigns and news: May

Ehrmanns-owned wine brand Beefsteak Club has unveiled its second London bus advertising campaign coinciding with the London Wine Fair.

Called ‘Raise the Steaks’ the campaign – which launched on London Routemaster buses last month – has an estimated reach of 2.48 million people. It will tie in with a social media competition where consumers can win a bottle of wine by taking a picture of the bus and uploading it onto social media with the hashtag #RaiseTheSteaks.

Supporting video content has also been released alongside the campaign and is featured on the brand’s homepage.