The 10 most powerful wine brands in the world 2020

3. Gallo Family Vineyards

Score in 2020: 42.2

Score in 2019: 41.1

Owned by California’s E&J Gallo, Gallo Family is the most-influential US brand in the ranking.

E & J Gallo is responsible for 40% of all wine production in California. It owns 24,000 acres of land and over 100 different wine brands, but while the company has started to invest more in its premium portfolio (i.e. wines that retail for over £10 per bottle), Gallo Family is its most lucrative. It performed best in the US, with a score of 68/100 overall, but received strong overall scores across each of the 19 markets where it was surveyed. Gallo Family is one of the most widely distributed wines in the report, which goes some way to explaining its high score.