The 10 most powerful wine brands in the world 2020

4. Jacob’s Creek

Score in 2020: 39.0

Score in 2019: 41.1

Owned by Pernod Ricard Winemakers, Australian giant Jacob’s Creek regularly tops wine brand list thanks to a wide distribution and marketing investments, which lead to strong sales. It also came up trumps in named in Brand Finance’s Australia 100 report, ranking eighth in a list of the country’s strongest brands. it was he only drinks brand to be included in the top 10.

However, the brand has fallen one place from Wine Intelligence’s report since last year, when it tied in 3rd with Gallo.